Here, we’ll cover five essential steps your follow-up process must include.
How to boost engagement with a better follow-up processīefore writing your first follow-up email, you’ll need a solid follow-up process in place. Whatever the nature of the message, a polite follow-up email can help you build trust and close deals faster. Their main purpose is to promote awareness and engagement or to make a sale. These are emails that include a marketing message. Many sales follow-up emails are commercial. For example, a transactional post-purchase follow-up email may contain details about price or shipping. These types of messages are often informational and don’t contain a direct marketing message. A polite follow-up email can help you build trust and close deals faster.Ī good follow-up email for sales may be transactional (an email sent to an individual recipient to complete a transaction). Sales teams send these emails at significant points in the sales funnel to gather information, remind the recipient of an action to take, or simply continue the customer journey.
Unlike a cold outreach message, with a follow-up you already have a relationship with the email recipient. A follow-up email is an email you send to someone you’ve contacted before.
